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Celebrating the Anniversary of Sheard Packaging’s Mobile Innovation Centre

In the dynamic world of packaging solutions, adaptation and innovation are key. Recognising the challenges faced by customers in accessing design and innovation facilities, Sheard Packaging, the UK’s leading independent corrugated solutions provider, introduced a ground-breaking solution – the Mobile Innovation Centre (MiC). Since its inception a year ago, MiC has not only transformed the way Sheard operates but has also elevated the company’s offerings to customers, enhancing collaboration and speeding up the delivery of tailored solutions.
Traditionally, the process of resolving packaging issues involved multiple rounds of back-and-forth communication, often resulting in delays and inefficiencies. MiC addressed this challenge head-on by bringing Sheard’s expertise directly to the customer’s doorstep. Equipped with state-of-the-art facilities housed within a 40-foot trailer, MiC offers a spacious and technologically advanced workspace, ensuring a comfortable and productive environment for collaboration.

One of the most significant advantages of MiC is its ability to expedite the time-to-market process. By eliminating the need for lengthy sample exchanges and design iterations, Sheard can now swiftly identify and rectify any packaging problems on-site, often within a single day. This remarkable efficiency not only enhances customer satisfaction but also positions Sheard as an industry leader in responsiveness and agility.

Moreover, MiC facilitates value optimisation discussions, allowing Sheard to explore opportunities for cost reduction and environmental sustainability in partnership with customers. Through live demonstrations of machine systems offerings onboard, such as the Lantech CS300 Case Sealer and CI-1000 Case Erector, clients can visualise the impact of automation on their packaging processes, fostering informed decision-making and driving operational efficiencies.

Sheard's Mobile Innovation Centre


The success of MiC lies in its innovative approach to customer engagement and problem-solving. By bringing together Sheard’s technical expertise and cutting-edge technology, MiC empowers customers to actively participate in the design and optimisation of their packaging solutions. This collaborative model not only streamlines the onboarding process for new business but also strengthens relationships with existing clients, fostering a sense of partnership and trust.

Looking ahead, MiC continues to chart new territory in the corrugated packaging industry, offering limitless potential for innovation and value creation. As Drew Broughton, Head of Technical & Innovation at Sheard Packaging, aptly puts it, “Whether it’s a full packaging review, onboarding of new business, or a major NPD project, MiC will give our customers an unrivalled service and an unprecedented speed to market.”

In conclusion, Sheard Packaging’s Mobile Innovation Centre represents a paradigm shift in how the company operates and serves its customers. With its commitment to excellence and forward-thinking approach, Sheard Packaging stands poised to lead the charge in driving innovation and delivering superior packaging solutions tailored to the evolving needs of its clientele.